Case Study

BRINGING AUSTRALIAN SHORT GRAIN RICE TO MARKET
Provenance, quality and traceability are cornerstones of the SunRice story. To achieve this, several best practice techniques are employed to ensure that every step of the ‘paddy to plate’ journey is delivered with precision.

To demonstrate this process to customers in Japan and Korea, where demand is growing for Australian short grain rice for the booming sushi market, SunRice has recently released a four-part ‘paddy to plate’ video series.

This instalment of the ‘Bringing Short Grain Rice to Market’ series, follows the milling of local Riverina grower John Hawkins’ rice. The videos, which are also available with Japanese and Chinese and Simplified Chinese captions, show that from the farm to storage, milling and distribution, what customers receive is the quality, delicious tasting rice that is highly-sought after by chefs and discerning consumers around the world.

The other videos in the series can be viewed on SunRice’s short grain rice website
https://sunricesushi.com/.

… Back

JOIN THE COMMUNITY

The food & grocery industry affects every one of us, every day of our lives.

Join the community to stay informed and have your say.